Tech giant Apple is going to lower the production of its AirPods by around 25% to 40%, a report by Nikkei Asia claims. The report did not make clear which AirPods model is going to get this treatment, the AirPods, the AirPods Pro or the over-the-ear AirPods Max. The reason for this is claimed to be the decrease in the sales of the tech behemoth’s popular true wireless earbuds due to more competition in the true wireless earphone category.
The report, based on inputs from people in the know, says that Apple will focus on producing only about 75 to 85 million units of AirPods for the remaining year, when it had earlier planned for 110 million units.
“The most significant order reduction is for the second quarter toward the start of the third quarter. The levels of inventory [in warehouses] and in-store stocks of AirPods are currently high … and demand is not as strong as expected.”, the report quotes one of its sources.
However, the AirPods and AirPods Pro are expected to get upgrades this year which, the tech giant hopes, will renew customers’ interest in the product and boost sales. The Cupertino-based tech giant is said to be working on the third generation of AirPods, with production beginning from the third quarter of this year, as claimed by tech analyst Ming-Chi Kuo. The analyst had earlier predicted that Apple may see a decline in headphone shipments this year due to the rise in competition in the category. He also said that the tech giant may also not shelve the second-gen AirPods when the new AirPods arrive.