Desktops, laptops and tablet market in India: What “worked and didn’t” for top 5 companies in Q2-2021


The shipments in the PC market in India — comprising tablets, laptops and desktop PCs — touched 4.1 million units during the second quarter of 2021 (April-May-June), translating into a growth of 43%, according to a report by Canalys. The market crossed 4 million units first time since 2016. According to the report, laptops grew fastest, followed by tablets and desktops. Of the 4.1 million PC units shipped, 2.5 million are laptops, 1 million tablets and half a million desktops. Tablets saw one of their best growth during this period since 2016. Overall, HP led the PC market with over one-fourth market share.

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HP tops the market

According to the report, shipments for HP went up by 54% year-on-year during the quarter.

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What worked for HP

The strong sales of consumer products helped HP consolidate its position. The company held 26% market share during these three months. HP also launched the Victus gaming series aimed at the price-conscious buyers, expanding its portfolio of budget offerings.

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Lenovo stands at No. 2

At No. 2 stands Lenovo with 20.5% market share.

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What ‘didn’t work’ for Lenovo

Lenovo witnessed the weakest year-on-year growth as per the report. “Part of the reason for this slower-than-average growth was its strong performance in Q2 2020, when it managed its supply chain better than its competitors and ensured healthy market sell-in,” says Canalys report. Lenovo, as per Canalys, is still to make a dent in the consumer market due to which it failed to gain from the strong growth in this space.

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Dell gets third position

Dell gets the third position with 12.8% market share, growing 40% annually.

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What worked for Dell

The company grew across all segments, strongest in the commercial market.

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Samsung ranks at No. 4, with best growth

Samsung ranks at No. 4, witnessing the best year-on-year growth of 134%. The strong numbers are attributed to the company’s tablet sales and also comparative lower base.

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What is working for Samsung

As per the report, the company is uniquely positioned to benefit from the cost-conscious device procurement happening across India to support multiple government and educational institutions. The company is likely to benefit from the drive to remote learning.

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Acer beats Apple for 5th position

Acer gets the fifth position. The company beat Apple to get in the top 5 PC vendors in the Indian market. It grew its total shipments by 95% year on year.

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What worked for Acer

The company seems to be betting on affordable offerings like Chromebooks.



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