A car number plate and memorable mobile numbers charity auction in Dubai raised more than Dh50,000,000 for the 100 Million Meals campaign on Saturday evening.
Four car plates, including AA9, were auctioned at the ‘Most Noble Numbers’ charity event.
AA9 sold for Dh38m after some fierce bidding, while three other plates U31, T38 and E51 raised a combined Dh6.85m.
Five mobile numbers were also auctioned off, with 056 999 9999 achieving a top price of Dh3m, while the four other numbers brought in a combined Dh650,000.
More than Dh1.95m was also contributed via direct donations from those attending the sale, meaning a total of Dh50.45m was raised for to help disadvantaged communities in 30 countries around the world.
The auction was organised by Mohammed bin Rashid Al Maktoum Global Initiatives, which last week held a charity art auction that brought in Dh36.6m for the 100 Million Meals campaign.
After achieving its Dh100m fund-raising target within 10 days of launch, the campaign continues to accept donations to provide food parcels. Distribution is already underway in Egypt, Pakistan, Jordan, Ghana, Angola and Uganda.
Mohammed bin Rashid Al Maktoum Global Initiatives has been working with the World Food Programme, Mohammed bin Rashid Al Maktoum Humanitarian and Charity Establishment, Food Banking Regional Network, local food banks and charity institutions in beneficiary countries since the campaign’s inception.