Internet search giant Google has announced an update for its policy and guidelines on how apps need to be presented on the Play Store in order for the developers to ensure that their “apps and games are eligible for recommendations on all surfaces on Google Play.”
As per the new guidelines, Google has directed developers to limit the length of app titles to 30 characters, ban keywords that imply store performance, promotion in the icon, title and developer name, and put an end to graphic elements that may mislead users in the app icon.
“App title, icon and developer name that do not meet the upcoming policies will not be allowed on Google Play,” said Google in a post published on Android Developers blog.
Besides this, the company is also introducing new store listing preview asset guidelines for the feature graphics, screenshots, videos and short descriptions developers showcase on their app page.
As part of the new guidelines, the company asks developers to focus on aspects such as the accurate representation of apps or games via preview assets, enough and meaningful information and more.
“Assets that don’t meet our guidelines may be ineligible for promotion and recommendation on major Google Play surfaces like Apps and Games home” added Google.